Work at r y e — Portfolio

Mood Videography

An astounding Singapore based womenswear label, 2016, r y e launched its new capsule collection in September 2020 in which during my Marketing and Operations Summer Internship, I was working on many different aspects including producing mood videography that introduced the crisp concept dedicated to the myriad range of colours, material and meticulous cuts that were present throughout the new drop. Furthermore, which were then used on the website landing page as part of visual content.

Spotify Album Cover

The initiation of a monthly Spotify playlist began through my first pitched campaign development + production at rye centring the theme of music and colour, specifically how it intertwines and affects physiological aspects. Hence, formulating the art direction and production of coordinated album covers was what I enjoyed working on. The three albums were titled, coal, moss and chalk along with literary descriptions describing each album and selecting songs that fit the intellectual mood of the colour.

Email Design

r y e defining its brand image and values toward the audience by taking into account its trademark color scheme, visual language and overall articulate language it communicates - Redesigning the email layout which is an essential form of communication for the brand was another task I undertook throughout my internship.